Our Mission:
Wellness for Everyone
HydraX was born from a simple belief: that access to healthy, delicious beverages shouldn't be limited to specialty cafes or expensive health food stores.
To make premium wellness beverages accessible in everyday spaces, gyms, offices, hotels, and beyond, empowering people to make healthier choices wherever they are.
A world where choosing a healthy drink is as convenient as choosing anything else. We envision HydraX machines becoming as ubiquitous as coffee machines, but for wellness.
Four Principles We
Don't Compromise On
Health First
Every product we operate is formulated to support, not undermine,the health goals of the people drinking it. No artificial junk, ever.
Partnership Focused
We're in this for the long term with every venue. We measure our success by yours, not by machine placements alone.
Reliability
A machine that's out of stock or broken is worse than no machine at all. Remote monitoring and rapid response are non-negotiable.
Simplicity
We take the complexity out of offering premium beverages. You focus on your business; we handle everything else from installation to restocking.
Ben Feder
HydraX was founded by Ben Feder, whose background includes leading Ancillary Revenue at PureGym, the UK's largest gym chain. His experience shaping commercial strategy and optimising secondary revenue streams revealed a clear gap in how organisations approach hydration both as a user experience and as a commercial lever.
Drawing on a deep understanding of what drives revenue per user and the operational constraints teams face day-to-day, Ben set out to build a hydration solution that works in the real world. HydraX is designed to integrate seamlessly into existing workflows, deliver strong commercial returns, and provide clean, functional, sugar-free drinks that genuinely support wellbeing and performance across gyms, workplaces, leisure venues, and shared spaces.
Want to Be Part
of the Story?
Whether you're a gym, an office, or a hotel. We'd love to talk.
Get in Touch